Vima Media Lab

Performance marketing & media buying team for mobile apps

We focus primarily on social traffic — TikTok Ads and Facebook Ads — running structured, compliant user acquisition campaigns for mobile apps and white-hat software. For suitable products, we are also open to testing native platforms to add additional scalable traffic sources where it makes sense.

Social traffic first TikTok Ads Facebook Ads Open to native tests Mobile Utilities AI / Photo / Video White-hat only

Quick snapshot

  • Traffic sourcesTikTok · Facebook · Native tests
  • FormatsCPA · Trial · Subscription · RevShare
  • ProductsMobile apps (iOS & Android) & SaaS
  • VerticalsUtilities · AI · Tools · Photo/Video
  • ApproachSocial-first, compliant & transparent

About us

We help mobile apps grow predictably

Vima Media Lab is a performance marketing team focused on mobile apps, utilities and white-hat software. Our core expertise is social traffic — TikTok Ads and Facebook Ads — where we run structured, compliant campaigns and test creative angles to discover stable, scalable segments.

We are also open to testing native advertising platforms for suitable offers, using them as an additional layer of traffic where it supports long-term unit economics.

Structured testing Clear hypotheses, budgets and KPIs for each experiment.
Channel flexibility Social-first approach with optional native testing — depending on your product.
White-hat focus We respect platform rules and care about your brand reputation.
Viktor Kocherha
Founder & CEO Viktor Kocherha

IT & cloud engineering background turned into a structured, data-driven approach to performance marketing and media buying.

Working session at VIMA office

Verticals

What we work with

We focus on white-hat products that bring clear value to users and can live comfortably within platform policies.

Vertical

AI & creative tools

AI avatars, photo/video enhancement, upscalers, face filters and smart content tools. We build creatives around real product capabilities instead of “magic” promises.

AI avatars Photo enhancer Video upscaler

Vertical

Photo / Video / Camera

Beauty cameras, filters, editors and tools for Reels / TikTok content. We show clear “before / after” scenarios and simple, understandable use cases.

Beauty camera Video editor Background remover

Vertical

Utilities & productivity

Cleaner, booster, battery saver, file managers, PDF tools and document scanners. Focus on honest expectations and transparent communication of benefits.

Cleaner Booster PDF tools

Approach

How we work with traffic and partners

We combine an engineering background with performance marketing: structured tests, transparent numbers and long-term thinking.

White-hat traffic & policy compliance

We stay within platform rules and your brand’s guidelines to protect accounts and reputation.

Clear test plans

Each test comes with specific hypotheses, budgets, target KPIs and a scaling plan for successful results.

Feedback and reporting

Even for small tests we provide a short report: which GEOs and creatives worked, which didn’t, and what we learned.

Cooperation models

We work with CPA, trial-start and subscription RevShare models. We usually begin with smaller test budgets and then move to long-term cooperation if the economics are healthy.

Traffic & GEOs

TikTok and Facebook are our primary traffic sources. We are also open to testing native ads for offers where this channel fits the product. Most test runs begin in Tier-2 / Tier-3 GEOs, where economics allow fast iteration and clean KPI validation before scaling.

What we value

Clear rules, transparent conditions and a shared willingness to build a long-term story instead of “burn & forget” traffic.

Quick Contact

Let's talk about your offer or app

We’re open to working with app developers, SaaS founders and affiliate networks that focus on white-hat software and value a careful, compliant approach.

Email Email
kocherha.media.buying@gmail.com

Send a short brief with your product type and GEOs.

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Quick lane for questions and coordination.

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Contact us

Send a short brief with your offer, GEOs and payout model — we'll get back with next steps.