Vima Media Lab · Performance Marketing for Mobile Apps & White-Hat Software

About us

We help mobile apps grow predictably

Vima Media Lab works directly with app developers to plan, launch, and improve paid user acquisition for subscription-based mobile apps and white-hat software. We focus on bringing paying users, not just installs, and align our work with the product's monetization and long-term growth goals.

Our main channels are TikTok and Meta advertising, where we test messaging and creatives to find audiences that can scale sustainably. For selected apps, we may also test additional advertising platforms as a supporting traffic layer, when it clearly improves overall performance and unit economics.

Structured testing Clear hypotheses, budgets and KPIs for each experiment.

Channel flexibility Social-first approach with optional native testing — depending on your product.

White-hat focus We respect platform rules and care about your brand reputation.

Founder & CEO Viktor Kocherha

IT & cloud engineering background turned into a structured, data-driven approach to performance marketing and media buying.

Verticals

What we work with

We work with mobile app teams that already have a live product and some experience with paid user acquisition. Our best fit is subscription-based apps and white-hat software where the team understands their core use cases, pricing logic, and is ready to test, learn, and scale in a structured way.

Vertical

AI & creative tools

AI avatars, photo/video enhancement, upscalers, face filters and smart content tools. We build creatives around real product capabilities instead of “magic” promises.

AI avatars Photo enhancer Video upscaler

Vertical

Photo / Video / Camera

Beauty cameras, filters, editors and tools for Reels / TikTok content. We show clear “before / after” scenarios and simple, understandable use cases.

Beauty camera Video editor Background remover

Vertical

Utilities & productivity

Cleaner, booster, battery saver, file managers, PDF tools and document scanners. Focus on honest expectations and transparent communication of benefits.

Cleaner Booster PDF tools

Approach

How we work with apps and development teams

We combine an engineering mindset with a structured approach to user acquisition, focusing on clear testing, transparent numbers, and long-term growth.

White-hat traffic & policy compliance

We stay within platform rules and your brand’s guidelines to protect accounts and reputation.

Clear test plans

Each test comes with clear hypotheses, defined budgets, success criteria, and a realistic scaling plan.

Feedback and reporting

Even small tests include a short report: which markets and creatives worked, which didn't, and what we learned.

Cooperation models

We work with trial-based and subscription-driven apps, starting with small test budgets and moving to long-term cooperation once the economics are proven.

Traffic & GEOs

TikTok and Meta are our primary acquisition channels. Most test campaigns start in cost-efficient markets, allowing faster iteration and validation before scaling to larger regions.

What we value

Clear rules, transparent conditions, and a shared focus on building long-term growth instead of short-lived traffic spikes.

Quick Contact

Let's talk about your offer or app

We’re open to working with app developers, SaaS founders and affiliate networks that focus on white-hat software and value a careful, compliant approach.